Western Living: "A typical architect profile might take an interesting tidbit from the subject’s past—say, they worked at Dairy Queen growing up—and extrapolate it into an ongoing thread in the story. For example: “As a young man crafting Blizzards, so-and-so learned the importance of both customization and stability...” But what to make of Kevin Vallely, who, when asked about his extracurricular interests, reluctantly offers that he’s an internationally recognized explorer who once set a record for the fastest trek across Antarctica. He doesn’t include that he’s also part of the first team to ski the Iditarod Trail or that he has written a book about rowing through the Northwest Passage. It’s abundantly clear we’re not in Peanut Buster Parfait territory here."